Capcom - Global gaming launch

Expanding the Dead Rising 2 universe - by taking the joke as seriously as we could. As part of our global campaign for Capcom's Dead Rising 2, I helped develop a website devoted to Zombrex - an 'anti-zombification' medicine featured in the game. To make the experience truly rewarding, we aimed for authenticity, immersive content, and a real satirical edge. The result was a wealth of immersive, multi-platform content - including a TV ad, brochure, phoneline, and other hidden extras.

TIOD_Zombrexbrochure.jpg
It was around this time that spending too long looking at models with various scars and injuries took a JG Ballard-tastic turn for the unhealthy... But I digress...
The site featured a brochure, the ad, testimonial films and a trailer for a film the game's creator had made. We planned a phoneline with a recorded message too, but I can't recall if it ever got done. Sorry.
The site featured a brochure, the ad, testimonial films and a trailer for a film the game's creator had made. We planned a phoneline with a recorded message too, but can't recall if it ever got done. Sorry.
Key Zombrex team included: Josh Griffey, Matt Harvey, Rachel Ward, Kat Wojcik
Previous

McLaren Partner Hub
Next

Society of London Theatre