Experienced brand strategist and copywriter.

I relaunch brands and create new ones, dig up insights, and use the latest behavioural science to make my work as effective as possible.

I've worked for people like Arsenal, Barclays, Cartoon Network, McLaren, Microsoft Advertising, Network Rail, Royal Mail and the Museum of London - on everything from campaigns and events to social media strategy.

I love drawing, solving complex problems, science, psychology, coffee, technology, and dogs (not all at once; not necessarily in that order.)

Key skills: Branding and Strategy, Creative Direction, Business and Behaviour Change, Ideas and Briefings, Copywriting and Editing, Workshops and Brainstorms, Presentations and Pitches